Rant: Order Link Boo Boo’s
Yesterday I went shopping online for a high-priced item.
The item or ‘thing’ isn’t important.
What was interesting was how hard some people make it to buy from them.
Some examples.
1. “Call this phone number to order” — I did and got stuck in voicemail HELL!
2. “To order FILL OUT THIS FORM” — 25 fields before I order. You’re kidding, right?
3. “To order call 555-5555″ — I did and no-one called back.
And so the saga went.
My suggestion, “find someone non-computer savvy and give them the task of ordering from your site”.
Ask them to explain what your site offers.
Ask them to go through the order process.
Listen to their questions.
This simple exercise could be worth a small fortune to you.
