Facts, emotion or curiosity when selling to prospects?
I wanted to share with you something you can instantly use to help increase the effectiveness of your website.
Here it is…
Facts don’t make sales.
Emotion do!
Facts make me sleepy.
Emotions grab my interest.
Basic human behavior.
And the best copywriting method to “shift” a prospect from mild boredom to excitement is to use “curiosity”.
See what “The Last Protege Student Of Gary Halbert” said about this on the thegaryhalbertletter.com blog.
In particular, “Marketing Secret #4″ aka. “The Marketers Jedi Mind Trick!”
The Last Protege (link)
- Michael
